Señor Ernesto de la Cruz, the patriarchal musician-god worshiped by the protagonist in the Disney-Pixar film Coco (2017) says, “Never underestimate the power of music.” The film’s secretive, cunning protagonist Miguel abandons his matriarchal, tradition-obsessed shoemaker family in order to pursue his dream of becoming a musician, only to then embark on a trippy, out-of-body journey through a magical-realist alternate-modernity Mexico among the souls of his dead ancestors in the company of spirit-creatures and a dog named Dante. To resolve the contradiction between its content and its form as animated digital spectacle, the film must imagine a distinction between moral and immoral action: valid artistic aspiration and talent cultivation on the one hand, and murderous, deceitful capitalist fame-chasing on the other. Spirit-animals and ancestors will come to our rescue, the film suggests, and justice will triumph, the false patriarch-god crushed beneath the weight of a bell — this latter symbol resonating, of course, in ways both sacred and profane. Liberty Bell, Mission Bell, Taco Bell: all are potential referents, threads of sense woven into the film’s system of meaning.