“The kid who’s into Althusser”: that was one of my identities as an undergrad. I read Althusser in my first English course, first semester of my freshman year. Newly hatched from the egg of the family. So coming to “consciousness” has been quite a journey. I spent most of my adult life questioning it or denying it, focusing instead on categories like “false consciousness” or “class consciousness.” Althusser’s essay “Ideology and Ideological State Apparatuses” knocked me over the head when I read it. The repetitions of Althusser’s prose enchanted me. Yet his story is a tragic one, and so one must become other than Althusser, through rejection of his scientism and determinism. One must find instead a practice of love and joy.