Monday January 29, 2018

Operators were warned early in the game that their minds would one day melt under the pressure of neoliberal operant conditioning dispersed across the gameworld through takeover of the phenomenon known as work. Foreknowledge of a danger lacks consequence, however, when one is powerless to change one’s course. Several well-received monographs have already been written on the subject. Yet here we are—integrated into the narrative despite ourselves. An enterprising young cartoon skateboarder rolls up and says, “Feel free to customize the pipes on your virtual persona!” Practicing a few simple laws, our overseers have grabbed and conquered. “Just like that,” says the skater, fingers snapping. His friends arrive and line up beside a food truck. “Welcome to Biscuit Town,” mutters one of them. We roll our eyes and look grimly upon the scene ahead. To a rhythmic interplay of xylophones, triangles, and cowbells, they tie us up, they weigh us down. Their employer, from another hemisphere, gives a command like so. Push/pull. A scuffle. “Nobody move,” shouts a man in a mask, “it’s a stick up.” And like that, they rob us blind.

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