Street art adorns every available surface along London’s Brick Lane — tags, murals, stickers, posters, the works. Uniformed schoolchildren file past, their tour guide pointing out to them where the master weavers used to live. Rounding the corner onto Sclater Street, I stroll over to a bar and grab a seat under an awning on the sidewalk. A courier rides by on a bicycle as I sip my lager. What am I to do with these interests of mine? Marxist philosophers, Decadent poets, psychonauts, occultists, members of the New Weird Britain: do any of these figures matter anymore, or has the hour of the counterculture’s final passing come round at last? The success of Strange Attractor Press suggests that there’s still a readership for this material. Let us persist, then, in our faith that these forces can reactivate and work their magic in the years ahead.
I’d love to hear your thoughts on whether we need a new definition of ‘alternative’, but I expect that would need a beer. Or three.
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Yeah, once I get started, I can talk endlessly on this topic. Concepts like “indie,” “alternative,” and “counterculture” have all been weakened and co-opted in various ways over the years, and I often despair that the communities those terms referred to have vanished — but I think there’s still hope. For me, “alternative” is the slipperiest of these terms, the one most easily captured by opponents (as for instance in the notion of the “alt-right”). I think it becomes a false or misleading marketing term unless the thing it describes is committed to changing existing power relations, expanding consciousness, combatting inequality, and building an environmentally sustainable alternative to capitalism.
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