Tag: Aesthetics

Another reconciliation comes by way of Frankfurt School philosopher Herbert Marcuse, one of the first figures to integrate the lessons of the Grundrisse into his thinking. Marcuse, sharing the Frankfurt School’s rootedness in the languages of both Marx and Freud, premised his hope for the future upon automation’s potential to eradicate the need for the subordination of the pleasure principle to the performance principle. His 1964 book One-Dimensional Man is one of the first to stress the importance of Marx’s “Fragment on Machines.”

As Marcuse recognized, Marx’s account anticipates the situation today. Machinery is, in Marx’s terms, a form of “fixed capital.” “In machinery,” he writes, “objectified labour confronts living labour within the labour process itself as the power which rules it; a power which, as the appropriation of living labour, is the form of capital.”

Despite machinery’s alignment with capital in this view, Marx holds out hope that, with time, it will usher in capital’s demise and, by a kind of ruse of reason, serve emancipatory ends. In its economical, market-driven pursuit of automation, he writes, capital quite unintentionally “reduces human labour, expenditure of energy, to a minimum. This will redound to the benefit of emancipated labour, and is the condition of its emancipation.”

After a certain point, goes the hope, capitalist use of machinery reduces necessary labour time to a minimum, thus freeing up the disposable time needed for workers to appropriate their own surplus labour. Reduction of necessary labour time increases “free time, i.e., time for the full development of the individual.”

Or so it would, if not for artificially-necessary labour time.

Free time is what catalyzes growth of new organs. Its possession transforms those who possess it.

Already in Eros and Civilization, a synthesis of Marx and Freud published in 1955, we find Marcuse suggesting that this condition of emancipation is upon us: that the development of humanity’s productive forces has reached a point where automation can overcome most forms of scarcity. Awake to this condition, he rejects Freud’s conservative assumptions about the impossibility of reconciliation between “civilization” and “instinct,” or “man” and “nature.” Satisfaction of needs can be achieved “without toil” (152), argues Marcuse, and “surplus-repression can be eliminated” (151).

Sure enough, Prometheus turns up in this account.

At variance from the Prometheanism we find in Marx, however, Marcuse views Prometheus as the culture-hero of the performance principle. Western civilization is informed by this archetypal trickster and rebel. Culture-heroes like Prometheus symbolize “the attitudes and deeds that have determined the fate of mankind. […]. He symbolizes productiveness, the unceasing effort to master life; but, in his productivity, blessing and curse, progress and toil are inextricably intertwined” (161).

To get off this wheel of tragedy, argues Marcuse, we would need to worship as our culture-hero a god other than Prometheus.

Keeping within the pantheon of the Greeks, and thus never quite “out of the Western box,” Marcuse nevertheless points helpfully to Orpheus, Narcissus, and Dionysus as alternatives.

Orpheus provides Western culture with the archetype of the inspired singer, he says: the poet who harmonizes word and world.

“Orpheus is the archetype of the poet as liberator and creator,” writes Marcuse. “He establishes a higher order in the world—an order without repression. In his person, art, freedom, and culture are eternally combined. He is the poet of redemption, the god who brings peace and salvation by pacifying man and nature, not through force but through song” (Eros and Civilization, p. 170).

According to legend, Orpheus’s music could charm birds, fish, and wild beasts, and coax trees and rocks into dance. His parents were the god Apollo and the muse Calliope. He is the founder of the “Orphic mysteries” and is credited with composition of the Orphic Hymns. Some classical accounts describe him as a magician or a wizard.

Dionysus, meanwhile, is referred to as “the antagonist of the god who sanctions the logic of domination, the realm of reason” (162).

Both are forms taken by Osiris upon his Hellenization, his translation into the worship cultures of Ancient Greece.

All of these figures, says Marcuse, grant us images of “joy and fulfillment; the voice which does not command but sings; the gesture which offers and receives; the deed which is peace and ends the labor of conquest; the liberation from time which unites man with god, man with nature” (162).

Marcuse doesn’t retain this talk of gods when discussing automation in One-Dimensional Man. But in this latter book, as in Eros and Civilization, his abiding hope lies in the “aesthetic dimension” as an avenue toward the erotic transfiguration of reality.

And it is in the aesthetic dimension where these stories of gods play out. It is there that we seek our alternatives to the Modern Prometheus. Orpheus and others are there among the resources to be drawn upon in imagining the arrival into our lives of a General Intellect.

Gods, like feelings, orient our speech acts. An Orphic orientation seems preferable to a Promethean one. Erotic, agapic speech is, in letting things be loved, what changes the world.

“In being spoken to, loved, and cared for, flowers and springs and animals appear as what they are,” writes Marcuse: “beautiful, not only for those who address and regard them, but for themselves, ‘objectively.’ […]. In the Orphic and Narcissistic Eros, this tendency is released: the things of nature become free to be what they are. But to be what they are they depend on the erotic attitude: they receive their telos only in it. The song of Orpheus pacifies the animal world, reconciles the lion with the lamb and the lion with man. The world of nature is a world of oppression, cruelty, and pain, as is the human world; like the latter, it awaits its liberation. This liberation is the work of Eros. The song of Orpheus breaks the petrification, moves the forests and the rocks—but moves them to partake in joy” (166).

May it be so, too, in our relationships with machine intelligences. With our General Intellects, we are as gods. Let us seek fates other than that of Shelley’s Modern Prometheus.